Black Friday Launches hold a special place in my heart 💖

 

And Anastasia's Why Not Stitching Academy Membership Launch is no exception: I was thrilled to partner together with Anastasia of @whynotstitching to bring her vision for her Kajabi membership community to life!

 

Anastasis of Why Not Stitching came to me with looking to elevate her existing branding and help with the launch of her Embroidery Academy Membership Community. The Why Not Stitching project included funnel strategy, copywriting, branding, sales page design, and Kajabi course and commuity setup! 

Our Kajabi design to-do list?

• Elegant, minimalistic branding reminiscent of the floral notes in Anastasia's signature embroidery style.
  
  
• A sales page that showcased all the value inside the new Membership Academy, while making it easy for her followers to select their preferred payment plan and join now!
  
  
• A foundational Lead Funnel detonating with a Free Embroidery Lesson followed by an automated Sales Nurture Sequence to encourage her new subscribers to join the community. (Grab your free lesson right here to tour the sequence!)

 

"Sierra is a fantastic person to work with! She developed our Sales page from start to finish, which was our best decision ever."

What is your favorite part of your new design and set up?

"The most important thing is that our design reflects our core values and tells our story. It's not only about beauty and elegance (though it's gorgeous, I admire it every day when login into my Membership), but it's mostly about our message to ideal customers." 

 How do you think this update will impact your business? 

"The website is doing the job of communicating with clients instead of us, while we can focus more on other things, which is priceless." 

 Did we successfully accomplish your design goals? What was your favorite part about working together? 

"Absolutely! Working with Sierra was inspiring and fulfilling; we have learned so much from her. Our favorite part was creating the Sales page itself when different pieces (branding, copy) came together and created a beautiful overall picture."