How to Boost SEO on Kajabi Sites: A Coach’s Guide to Getting More Website Visibility & Client Views

Are you a coach using Kajabi and wondering if the platform is powerful enough for great SEO results?

(Spoiler alert: It absolutely is 🎉) 

Before we dive into the nitty-gritty of Kajabi SEO, let’s take a quick step back. If you’re not sure what SEO (Search Engine Optimization) even is, no worries ⬇

SEO (search engine optimization) is the process of improving your website to increase its visibility on search engines like Google.

The goal with SEO? To rank higher in search results so your ideal clients can easily find you. The higher your website ranks, the more likely potential clients are to click on your site and sign up for your coaching services.

I know that getting your site to rank high on search engines can feel like a daunting task. Maybe you’re worried that Kajabi can’t compete with platforms like WordPress when it comes to SEO.

I’m here to tell you that’s not the case! Kajabi has all the tools you need to optimize your site and start attracting your dream clients.

But, I totally get it—navigating the technical side of SEO can be overwhelming, especially when you’re just starting out (or, you know, have coaching clients to serve and a life to live!)

The good news is that there are multiple quick steps you can take to begin improving your SEO for your Kajabi website. Steps that are as easy as they are fast. 

Ready to harness the full SEO potential of Kajabi.... without losing your mind? Let’s roll up our sleeves and dive into Kajabi. 

Want more free help getting started with SEO? Grab my 3 favorite SEO tools right here.

1. Don't overlook Kajabi’s Built-In SEO Features

Kajabi has some seriously awesome built-in SEO features that make it easy for you to optimize your site to rank in Google. Whether you’re a newbie or have been coaching for a couple of years, these tools give you a serious leg up when it comes to optimization.

• Naturally SEO-Friendly Templates: Kajabi’s templates are designed to be search engine-friendly right out of the box. You don’t have to worry about funky code or unoptimized layouts—Kajabi’s got you covered.
  
  (I hear you, Kajabi default templates may not look all that pretty...but that's a story for another day 😉)
  
  
• Customizable Meta Tags: Add titles and descriptions that make your pages irresistible to search engines (and your future clients!). These tiny tweaks can make a huge difference in your SEO results.

How to customize your Kajabi Meta Descriptions to boost SEO?

Here's a step-by-step video walkthrough...

• Mobile Optimization: Did you know that Google loves mobile-friendly sites? Kajabi’s responsive design ensures that your site looks great on any device—an important factor in SEO rankings!
  
  

2. Don’t Stress About WordPress—Kajabi’s SEO Potential Is Just as Strong.

It’s easy to think that platforms like WordPress are the only way to go for SEO, but that’s just not true. Kajabi has all the SEO power you need to get your site ranking high. In fact, Kajabi’s built-in SEO tools mean less manual setup for you, which saves you time and effort. 

While WordPress may require you to use multiple plugins to optimize your site, Kajabi offers an all-in-one platform that streamlines the process. This means more time for coaching and less time spent fiddling with technical settings.

Please excuse this quick intermission while I duck and cover as the WordPress designers of the world start throwing tomatos and angry comments 😜...

3. Start with the Right Keywords: Find What Works for YOU and YOUR Clients

One of the biggest questions I get about Kajabi SEO is what keywords to focus on. With Kajabi (or any website platform, for that matter) it’s super important to start by identifying keywords that directly relate to your coaching niche and ideal clients.

Think: What are your clients literally typing into Google?

Here are some simple steps to get you on the right track:

• Think Like Your Ideal Client: What would they type into Google when looking for a coach? Start with broad terms like “life coach” or “business coach” and get more specific based on your expertise—like “mindset coach for entrepreneurs” or “health coach for busy moms.”
  
  
• Use Kajabi’s SEO Analytics: Kajabi offers great insights into how your pages are performing. Use this data to see which keywords are driving traffic to your site, and tweak your strategy accordingly.
  
  
• Focus on Long-Tail Keywords: These are specific phrases people are more likely to search for when they’re ready to make a decision. For example, “best career coach for introverts” might be a keyword that works better for you than just “career coach.”
  
  

Want more free help getting started with SEO? Grab my 3 favorite SEO tools right here.

4. Optimize Your Content: Quality Is Key!

You’ve got the keywords, now it’s time to create content that your ideal clients will love and Google will reward. Here’s how to do it:

• Write for Your Audience: Don’t focus solely on SEO—write content that speaks to your ideal clients’ pain points, desires, and challenges. When you focus on your audience, Google will reward you with better rankings.
  
  
• Incorporate Keywords Naturally: Use your keywords throughout your content in a way that feels organic. Overstuffing keywords can hurt your SEO efforts, so make sure it flows naturally and enhances the value of your content.
  
  
• Blogging Is Your Best Friend: Kajabi makes it easy to publish blogs, and they’re an amazing way to increase your website’s SEO ranking. By regularly adding blog posts that answer your clients' questions or provide valuable insights, you’re telling Google that your site is active and authoritative.
  
  

5. Technical SEO—Don’t Skip It!

I know, I know—technical SEO sounds scary. But trust me, it’s not as bad as it seems! Here are a few simple tweaks you can make in Kajabi to improve your site’s technical SEO:

• Optimize Your Images: Large image files can slow down your site, and Google doesn’t like slow-loading sites. Kajabi lets you resize images so they load faster, boosting your SEO.
  
  
• Use Clean URLs: Kajabi automatically generates clean, SEO-friendly URLs for your pages. Make sure your URLs are short, descriptive, and include keywords.
  
  
• Set Up Structured Data: This is a bit more advanced, but it’s a powerful way to boost your site’s visibility. Kajabi allows you to add structured data (schema markup) that helps search engines understand the content on your pages better.
  
  

6. Don’t Forget About Local SEO

If you work with clients in a specific location, make sure you’re optimizing your Kajabi site for local searches. Add your location to your site’s meta descriptions, and consider adding a Google My Business listing to further boost your visibility.

If you do only ONE thing today to boost your SEO on Kajabi (for free) do this: 

Set the SEO Settings under your Kajabi "Site Settings" to showcase a keyword focused Site Title and Meta Description (and throw a cute social sharing image in there while you're at it!)

Here's a video breakdown of how to navigate to your Kajabi SEO Settings:

Ready to Skyrocket Your Kajabi SEO? 🚀

By following these steps, you’ll feel confident that your Kajabi site is fully optimized to get more clients and boost your search engine rankings.

The best part? While SEO takes time to produce results (think a couple of months) once you have SEO best practices in place, the results pay off for years. 

That Instagram reel you took such pains to edit? It has a lifetime of 24-48 hours of showing up in your client's social feeds. 

But with SEO content, your website can keep showin up in your ideal clients' searches forever. 

And let's not even start on the reality of social media content just up and going *POOF* on you. (We see you, tiktok, and it still stings 😒)

When you build valuable, SEO-driven content on your website, you get to keep that content forever and ever and watch as the results begin to build on themselves over time. 

Results like...

• Skyrocket your visibility by 200+% to your target audience so that you have clients lined up ready to book
  
  
• Increase organic conversions so clients pay you without you having to hold their hand
  
  
• Cut back the time you spend online so you can have more freedom in your life and business

If you’re ready for a more personalized approach to your SEO strategy, I’m here to help! Grab your SEO Health Check Audit today, and let’s dive into a custom Kajabi SEO strategy that aligns with your unique business goals.

Learn more and get your Kajabi SEO Health Check Audit here.