The business landscape has come a long way since print media and door-to-door sales (everyone has an uncle that sold knives door-to-door right?) reigned supreme. Today’s competitive market is filled with endless technology and marketing potential, and we know that having a captivating website is essential for the success of any small business. 

Kajabi, an all-in-one platform, empowers entrepreneurs and small businesses to create stunning websites that engage their audience and drive conversions, without all the overwhelming fuss and coding required for a traditional website build. You’re already sold aren’t you? 🤯

Let’s dive into the basics of Kajabi website design, using hot keywords and incorporating SEO best practices to help your small business thrive in the online marketplace.

Understanding the fundamentals of Kajabi and Keyword Research

Kajabi is a powerful platform that simplifies website design, online courses, memberships, and digital product management. With its user-friendly interface and robust features, Kajabi enables small businesses to build professional websites without the need for extensive coding knowledge. Understanding the basics of Kajabi is crucial to harnessing its full potential.

One of the key components of effective website design is optimizing your content for search engines. Before creating content for your Kajabi website, conduct keyword research to identify trending keywords and phrases relevant to your business. Tools like Google Keyword Planner and SEMrush can assist you in finding popular keywords with high search volumes and low competition. Incorporate these keywords naturally throughout your website to enhance your search engine rankings and attract targeted organic traffic.

For an industry-specific example, say you run a bookkeeping business or teach millenials how to master their investing, you would include keywords specific to what your ideal clients are searching for on google throughout your website copy. Think: bookkeeping for coaches or opening a roth ira.

Streamlined Kajabi website navigation

Smooth and intuitive website navigation is vital for a positive user experience. Simplify your website's navigation menu by organizing it into clear and logical categories. Ensure that visitors can easily find the information they are looking for without having to click through numerous pages. 

There is nothing more frustrating than going to a website and having to spend precious minutes trying to find the most basic of info, am I right? By prioritizing user-friendly navigation, you can keep visitors engaged and encourage them to explore your website further.

Take Beatrice Weber’s Kajabi site - Beatrice is a spitfire speaker, author, and coach, and we knew she had so much amazing content to share, but we made sure to keep her top navigation menu simple and concise.👇

Engaging visual design and branding

Creating a visually appealing website is essential for capturing the attention of your audience. 

Start by selecting a visually pleasing theme or template that aligns with your brand identity. Customize it with your logo, color scheme, and fonts to establish a consistent and recognizable brand image. ✨

Why Not Stitching is a great example of using colors and fonts to align a website with brand identity. Anastasia’s embroidery academy is a calm, supportive place where women can come together and support each other in the relaxing art of stitching. This is reflected in her use of calm neutrals and feminine fonts.

Use high-quality images, videos, and graphics to enhance your website's visual appeal and engage your visitors. Incorporate compelling calls-to-action and strategically place them throughout your website to encourage conversions. 

Psstt…Still working on your branding? Head on over to this blog post to learn the basics of unlocking your brand magnetism.

Kajabi Page Mobile optimization

With the increasing use of smartphones and tablets, it is crucial to ensure that your Kajabi website is mobile-friendly. Optimize your website for mobile devices by adopting a responsive design approach. Responsive design allows your website to adapt and display seamlessly across various screen sizes, providing a consistent and user-friendly experience for mobile users. Google considers mobile-friendliness as a ranking factor, so optimizing your website for mobile can improve your search engine rankings as well. 

The good news? With a few design tweaks, Kajabi makes optimizing for mobile super simple. 🙌

On-page SEO optimization for Kajabi

Implementing basic on-page SEO techniques is essential to improve your website's visibility in search engine results. Optimize your website's meta tags, including the title tag and meta description, with relevant keywords and compelling messaging. Structure your content using proper headings (H1, H2, etc.) and incorporate keywords naturally within your page's content. Additionally, optimize your image alt tags and ensure that your URLs are descriptive and include targeted keywords. Taking all of these basic steps will help attract the quality leads your business needs!

Mastering the basics of Kajabi website design is crucial for small businesses seeking to establish a strong online presence. 

By understanding the fundamentals, conducting keyword research, optimizing content, creating engaging visuals, and ensuring mobile optimization, you can elevate your website's performance and visibility in search engine results. Stay ahead of the competition and attract your target audience with a well-designed Kajabi website that incorporates trending keywords and SEO best practices. 🎉

Start implementing these techniques today and watch your small business thrive in the dynamic online marketplace. Still overwhelmed? If technology is not your strong suite and the prospect of designing your Kajabi site still sends shivers down your spine, you may want to consider hiring some well-deserved help. Send me a message and let’s chat!